BRIDES recently released the results of its 2011 American Wedding Study, which reveals the modern Bride's shopping behavior. Our favorite stats include:
- She's buying her wedding dress 9 months before the wedding.
- The average wedding dress cost is $1,289.
- She's spending another $581 on wedding day accessories, jewelry, headpieces and veil.
- 1 in 2 purchase from and independent local bridal salon, with another 29% buying from a national bridal chain.
- The average bridesmaid dress costs $134
